Real-time insights to build stronger, healthier teams
Real-time insights to build stronger, healthier teams
Decades of organisational psychology research have confirmed a simple truth: employee sentiment—the degree to which staff feel positively about working for their organisation—is a cornerstone of workplace productivity and performance. Yet, understanding what drives sentiment has proven elusive. Why? Because every organisation is unique, shaped by distinct goals, values, and cultures.
That's where the InSync Project, from Durham University, makes the difference. We've developed a cutting-edge platform designed not only to measure staff sentiment but also to empower managers to track, analyse, and evaluate the impact of their actions on this critical metric.
Our platform doesn't just measure sentiment—it's a dynamic tool for action. Managers can input information about initiatives aimed at enhancing employee engagement and use both standardised questions (ideal for benchmarking against industry peers) and customised ones tailored to their organisation's needs. This flexibility is key, as no single approach works universally.
With InSync, managers can experiment with various engagement strategies, gather real-time feedback, and leverage AI-driven insights to spot trends in the data. This enables them to identify what's working, adjust what isn't, and foster meaningful change across their teams.
Are your employees tired of long, repetitive surveys that seem to ask the same questions over and over? It's no surprise that these outdated methods often result in negative feedback. Traditional surveys attempt to capture insights from an entire organisation at infrequent intervals—sometimes only once a year—leading to exhaustive questionnaires that burden employees.
At InSync, we're changing the game. Our approach asks just one targeted question each day, gathering responses from a representative group and using advanced behavioural science, psychometrics, and AI to generate accurate insights across your organisation.
The result? Higher engagement, more reliable data, and hundreds of actionable insights—all from a single daily question.
At the heart of the platform is our Organisational Health Metric, a unique, research-backed index developed by Professor Richard Crisp at Durham University. Think of it like a wearable tracker—such as Fitbit or Garmin—but for organisational performance.
This metric synthesises data on staff sentiment, management actions, and emerging trends into a single, actionable score. It reveals whether your organisational health is improving, identifies the key drivers behind those trends, and provides insights on how to sustain positive change or reverse declines.
With InSync's Management Analytics feature, you can go even further. Link staff sentiment data to critical business outcomes such as productivity, EBITDA, and customer satisfaction. This holistic approach enables managers to connect the dots between employee engagement and overall organisational success.
The InSync platform is now available for organisations with 100 or more employees. As a research initiative, there's no cost to participate. All we ask is that you contribute anonymised data to help us build sector benchmarks. In return, you'll enjoy:
Free access to the platform.
Early adopter benefits, including benchmarking insights and discounts on future premium features.